last highlighted date: 2024-02-13
Highlights
- We talked to Macleod, the founder of an agency called AndEnd, about how brands can begin to rethink the consumer experience when products break, no longer fit, or get replaced by a shinier, newer gadget.
- If you turn to Apple shareholders or Samsung shareholders or any big company’s shareholders and said, “We’re not going to sell as many phones and we’re going to do ‘degrowth,’” their share price would collapse.
- “How does this product end?” It’s the simplest question. And I promise you, it will be baffling to everyone in the room. When we ask that question, we can ask it on a number of levels. How does this product end in a physical sense? How does it decay, how do we reclaim it? How does it end in a consumer experience sense?
- Electrolux did interesting work by reclaiming vacuum cleaners out of the electronic waste stream and then analyzing how they broke. Most of them were really almost functional.