In the 19th century, soap businesses were among the first to employ large-scale advertising campaigns (Location 18)
Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, (Location 23)
Worldwide spending on advertising in 2015 amounted to an estimated US$529.43billion. Advertising’s projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest (“Big Five”) groups are Omnicom, WPP, Publicis, Interpublic, and Dentsu. (Location 26)
Note: Statistics about advertising
Bronze plate for printing an advertisement for the Liu family needle shop at Jinan, Song dynasty China. It is the world’s earliest identified printed advertising medium. (Location 33)
Note: First ad
The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC. (Location 42)
However, false advertising and so-called “quack” advertisements became a problem, which ushered in the regulation of advertising content. (Location 57)
In the United States, newspapers grew quickly in the first few decades of the 19th century, in part due to advertising. By 1822, the United States had more newspaper readers than any other country. About half of the content of these newspapers consisted of advertising, usually local advertising, with half of the daily newspapers in the 1810s using the word “advertiser” in their name. (Location 59)
Note: Usa 19 century ads
By 1900 the advertising agency had become the focal point of creative planning, and advertising was firmly established as a profession. (Location 76)
Thomas J. Barratt of London has been called “the father of modern advertising”. (Location 81)
Advertising revenue as a percent of US GDP shows a rise in audio-visual and digital advertising at the expense of print media. (Location 104)
As a result of massive industrialization, advertising increased dramatically in the United States. In 1919 it was 2.5 percent of gross domestic product (GDP) in the US, and it averaged 2.2 percent of GDP between then and at least 2007, though it may have declined dramatically since the Great Recession. (Location 107)
1920s, advertisers in the U.S. adopted the doctrine that human instincts could be targeted and harnessed – “sublimated” into the desire to purchase commodities. Edward Bernays, a nephew of Sigmund Freud, became associated with the method and is sometimes called the founder of modern advertising and public relations. (Location 112)
The tobacco companies became major advertisers in order to sell packaged cigarettes. The tobacco companies pioneered the new advertising techniques when they hired Bernays to create positive associations with tobacco smoking. (Location 127)
American advertising to use a sexual sell was created by a woman – for a soap product. Although tame by today’s standards, the advertisement featured a couple with the message “A skin you love to touch”. (Location 137)
Retailer and consumer goods manufacturers quickly recognized radio’s potential to reach consumers in their home and soon adopted advertising techniques that would allow their messages to stand out; slogans, mascots, and jingles began to appear on radio in the 1920s and early television in the 1930s. (Location 147)
manufacturers and the genre became known as a soap opera (Location 154)
In some instances the sponsors exercised great control over the content of the show – up to and including having one’s advertising agency actually writing the show. The single sponsor model is much less prevalent now, a notable exception being the Hallmark Hall of Fame (Location 167)
Guerrilla marketing involves unusual approaches such as staged encounters in public places, giveaways of products such as cars that are covered with brand messages, and interactive advertising where the viewer can respond to become part of the advertising message. This type of advertising is unpredictable, which causes consumers to buy the product or idea. This reflects an increasing trend of interactive and “embedded” ads, such as via product placement, having consumers vote through text messages, and various campaigns utilizing social network services such as Facebook or Twitter. (Location 189)
The term above the line (ATL) (Location 220)
Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards and forehead advertising, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes (“logojets”), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. (Location 225)