Seth Godin

Highlights

• 2025-01-14 12:04 Seth Godin chose an unusual title for his latest book. It’s called the Practice.

• 2025-01-14 12:31 In my case, that’s 10,000 people. If 10,000 people like my work enough to interact with it and share it, not only do I feel seen, I can make a commercial success with that.

• 2025-01-14 12:38 I can tell you how many Internet things I have pioneered in my head years before they were real. Doesn’t count.

• 2025-01-14 12:21 You can’t have it doesn’t work. And the same thing’s true if you’re a blogger. You can’t say, I will only blog if every blog I write works on everyone.

• 2025-01-14 12:35 Well, if we think about the infinite game, which is more interesting to me than the finite game, the infinite game, Jim Carr’s Rest in Peace and Simon Sinek’s follow up is the game we play because we get to play.

• 2025-01-14 12:09 So it’s the first time in the history of the show and history of my life that I’ve had to do that. I had to buy two Kindle copies from two different accounts so that I could highlight and take notes on everything I needed.

• 2025-01-14 12:32 You know, I hit the number one place or I made the top 10. And I want to say don’t look at the charts because in three months you’re going to be crying and you don’t want that.

• 2025-01-14 22:32 These are easy measurements. It’s hard to measure resilience. It’s hard to measure loyalty. It’s hard to measure kindness.

• 2025-01-14 22:30 I’m not permitted to have that because it’s tomorrow. You and Cal Ripken.

• 2025-01-15 17:25 And if you’re a competitive runner and you’re not feeling tired, that’s a signal that you’re not trying hard enough. Tired is a good thing. It is a compass.

• 2025-01-17 16:28 Seth Godin chose an unusual title for his latest book. It’s called the Practice. The subtitle is even more enigmatic. It is Shipping Creative Work. Seth’s new book is about the practice of creativity and the process of doing creative work.

• 2025-01-17 16:24 a book with 230 chapters, but it is also a book that is less than 230 pages long. So can you talk a little bit about the structure? Okay, so my brain, thanks to add, has always. Oh, look, a puppy. Has always been easily distracted. I’m like, I just got a puppy. I’m like, did he come in? And the Internet showed up and made it so that people with that sort of attention span did better for a while because it rewards this stop and start thing.

• 2025-01-17 16:24 You’ve also said that the book could be a workshop that lasted 150 days. So why the difference? Because that’s a long period of time versus the shorter, more concentrated chapters. It actually is a workshop that lasts on. So it is. Okay. I made the workshop first. It took two years to make the workshop. And the ideas in the book started as.

• 2025-01-17 16:25 So, first, the practice. You state that the practice is choice plus skill plus attitude. So is that the backstory for the title and the use of the word the practice? The backstory of the title is that the title is really trust yourself. And I own trustyourself.com, which wasn’t cheap, and I’m bad at ignoring sunk costs sometimes.

• 2025-01-17 16:27 And I am simply the vessel and the microphone to bring my previous idea forward. I’m doing a cover version of me. What are your clients usually say? 99 out of 100 times they say, please do your best stuff. And so I have to do my new stuff to non paying clients. I have to do my new stuff in other settings because I’m not going to break that promise that I made. To the group that just came to. See me, you state that a hack isn’t something you want to be a hack. Reverse engineers, all the work, barely getting by. The hack has no point of view.

• 2025-01-17 16:25 Better clients demand innovative work and pay on time. They pay extra. They talk about your work. They challenge you. They say, that’s not good enough. Make it better. You don’t get better clients by first having a lot of mediocre clients and working your way up. You get better clients by becoming the kind of person that better clients want to hire. And the thing is, if you go to Chip Kidd and say, I’d like you to do a book cover for me and it should look like this, Chip Kidd says, no, thank you, because I’m Chip Kidd. If you want me to make a Chip Kid cover, you’re going to get what I make.

• 2025-01-17 16:31 So writing a blog under an assumed name, why wouldn’t you do that? Why wouldn’t you use a fake name and post a piece of your art every day or a piece of your writing or a riff from your keyboard every day? Because if it works, okay, you don’t get credit, but you learn something. And if it doesn’t work, you learn something. And no one can lay a glove on you because they don’t know who made it right?

• 2025-01-14 22:34 Interesting commonality there, 30 or 40 years ago. And it afflicts people of every gender and background and so on.