About Advertising
4. To Inform and Delight
With a resumé including iconic concepts such as “I (Heart) New York” and Bob Dylan’s 1966 tour poster, Milton Glaser is a legend in the graphic design and advertising space. To Inform and Delight offers a retrospective of the late artist’s significant impact on graphic design in advertising.
The filmmaker explored Milton’s inner workings and how he produced the sheer volume of brilliant creative work that he did.
Milton shared his trick for interpreting abstract concepts in a way that will intuitively stick with consumers: “In terms of understanding communication, the creation of a puzzle is one of the tools that you have to make people understand things. When they are activating the problem-solving impulse of the brain – it’s stuck in people’s minds. They saw it once, and they remembered it.”
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