Tweets From Paweł Huryn

last highlighted date: 2024-07-13

Highlights

• There are more than 100K PM videos on YouTube. Most of them are noise. Top 20 that will teach you more than any $4,976 course: 🧵 #productmanagementprodmgmt https://t.co/Hq15CGPikN
• 12-Month MBA for PMs (better than any $123K program) Month 1:
  • Introduction: Inspired by Marty Cagan
  • Leadership: Empowered by Marty Cagan and Chris Jones
  • Startups: The Right It by Alberto Savoia Month 2:
  • Business Model Generation by Alexander Osterwalder and Yves Pigneur
  • Value Proposition Design by Alexander Osterwalder and others
  • Testing Business Ideas by Alexander Osterwalder and David Bland Month 3:
  • Leadership: The Making of a Manager by Julie Zhuo
  • Teams: Team Topologies by Manuel Pais and Matthew Skelton
  • Setting goals: Radical Focus by Christina Wodtke Month 4:
  • Customer Interviews: The Mom Test by Rob Fitzpatrick
  • Product Discovery: Continuous Discovery Habits by Teresa Torres
  • Product-Market Fit: The Lean Product Playbook by Dan Olsen Month 5:
  • PLG: Product-Led Growth by Wes Bush
  • Retention: Hooked by Nir Eyal
  • Take the Product-led Certification Course by Pendo with a 100% discount code “learnwithpawel” https://t.co/ozLqUwJQj0 Month 6:
  • Marketing for tech startups: Crossing the Chasm by Geoffrey A. Moore
  • Marketing: LOVED by Martina Lauchengco
  • Growth: Hacking Growth by Sean Ellis (who popularized the North Star Framework) Month 7:
  • Public speaking: Talk Like TED by Carmine Gallo
  • Copywriting: The Copywriter’s Handbook by Robert W. Bly
  • Negotiating: Never Split the Difference by Christopher Voss and Tahl Raz Month 8:
  • Making decisions: Thinking, Fast and Slow by Daniel Kahneman
  • Effectiveness: The 7 Habits of Highly Effective People by Stephen M. R. Covey
  • Networking: Superconnector by Ryan Paugh and Scott Gerber Month 9:
  • Financial Intelligence: The Psychology of Money by Morgan Housel
  • Accounting: Accounting for Non-Accountants by Wayne A. Label Month 10:
  • Product Analytics: Lean Analytics by Alistair Croll and Ben Yoskovitz
  • Take the Product Analytics Certification course by Pendo with a 100% discount code “learnwithpawel” https://t.co/9PSVcIIt9J Month 11:
  • JTBD: Jobs-to-be-Done by Tony Ulwick
  • What to build: Escaping the Build Trap by Melissa Perri
  • Building products: Build by Tony Fadell Month 12:
  • Strategy: Playing to Win by Roger Martin
  • Business portfolio: The Invincible Company by Frederic Etiemble, Alan Smith, Alexander Osterwalder, Yves Pigneur
  Bonus (recommended):
  • Career: The Ultimate Guide to Getting a PM Job by Aakash Gupta
  • Leading with context: No Rules Rules by Reed Hastings
  • Learning from the best: Working Backwards by Colin Bryar and Bill Carr
  • The MBA Pathology according to Marty Cagan: https://t.co/lXRroIUbV3 Plus:
  • 600+ Free PM Learning Resources (books, videos, courses): https://t.co/WdCm1Y3NH2
  • A free PM Skills Assessment: https://t.co/u4JbrQsWU1
  All it takes is to invest 45-60 min/day. P.S. You can network for free on Twitter.
• In the last 7 months, 12,000+ PMs completed my skill assessments. I identified the key knowledge areas for PMs:
  • Product Owner \ APM
  • Product Manager
  • Senior Product Manager
  • Product Marketing Manager
  • Growth Product Manager
  • Head of Product \ CPO There are 8 knowledge areas:
  1. Strategy and Business: Vision, strategy, strategic models, market research, business models, and product portfolio management.
  2. Execution: Working with goals (e.g., OKRs), managing outcomes, roadmaps, Agile, and Lean.
  3. People: Building alignment, leadership (leading with the context and culture), and management (coaching, mentoring, hiring).
  4. Data Analytics: Product analytics, frameworks, AARRR metrics, KPIs, and other techniques (funnel analysis, heatmaps) and data analysis tools.
  5. Product Discovery: Customer research (interviews, surveys), initial product discovery, continuous product discovery, and essential techniques (Kano model, Opportunity Score, Opportunity Solution Tree, and JTBD).
  6. Experimentation: Formulating hypotheses, verifying market engagement, working with user prototypes and spikes, A/B testing, and multivariate testing.
  7. Product Marketing: GTM strategy (e.g., segmentation, positioning, pricing, channels, customer engagement), enabling sales and partners, and planning and executing marketing campaigns.
  8. Product Growth: Product-led growth, optimizing the entire AARRR funnel, pricing models, and leveraging virality and network effects. 🧵